How to Build Employee Engagement using DXPs

Today, many enterprises and startups are incorporating remote-first practices in their working culture. This has paved the way for ease and convenience, enabling employees to manage their work more efficiently by working from anywhere. However, it needs a strategic effort from HR and Admins to streamline their employees' daily work and engage them better.

As per Gallup's survey, in 2021, there was an increase in the number of disengaged workers in US companies. It even resulted in the "Great Resignation" because employees started looking for a job with a better and more engaging work environment. Consequently, employers realized that in the absence of a proper strategy for administrating their workforce, companies might experience a decrease in employee engagement. A report indicates that US companies suffer losses ranging from $450 to $550 billion per year due to a disengaged workforce. Despite such a huge loss, only 16% of the companies use technology to monitor the engagement of their employees.

What is Employee Engagement?

You must have often seen that there are employees who praise their managers and write positively about their companies and their work culture over digital platforms. When employees feel happy to be a part of such a company that honors its employees' values, the workers are always willing to make extra effort for their organization. Reason? The employees feel engaged in the organization.

Benefits of Employee Engagement

Engaged employees just don't work to accomplish their daily tasks but have a vision and believe in the organization's long-term goals. Employee engagement strategies that are successfully implemented by companies develop more confident workers who are ready to take on challenging roles. Consequently, employers can witness an increase in employee productivity, improved retention rates, and low turnover rates. As per research, steps taken to enhance employee engagement help companies with a 40% increase in productivity and 41% low absenteeism and help acquire 250% more revenue than their competitors.

Strategies for Building Employee Engagement

Employees crave a vibrant and highly motivated workplace as they strive for continuous growth in their professional journey. However, it might be a real challenge to cultivate such a culture of engagement, especially when there's a large number of employees to manage. To build a highly engaged workforce, businesses need collaboration tools such as intranets.

An intranet is a tool or a digital platform that helps people working in a workplace stay connected and collaborate efficiently. Workers can be in constant touch and get rid of asynchronicity in their daily work.

How Intranet has been Shaping the Corporate Industry

Intranets are not new concepts for companies but have been a part of the corporate culture for many years. Earlier the intranets were only a medium to push static information, news, and updates to the workers. Additionally, these old intranet tools could only be controlled by admins, HR, or higher managers, while the rest of the workforce was merely provided a read-only interface.

But soon, such a system could not align with the organization's needs and even seemed to be a boring piece of tool for the workers. At this point, companies realized they needed a revamp, which is when the modern intranet was introduced.

Modern intranets were built to minimize employees' pain points and streamline their daily tasks. Compared with traditional old intranets, it provides a broad range of functionalities but remains simple and easy to use and manage.

Incorporating digital platforms are crucial for a better employee experience. With advanced modern intranets, employees have access to create and share content and even engage better at their workplace. Today’s intranet can be a separate and comprehensive digital tool or may even be integrated with various other third-party applications.

End Result? Employees won’t need to swap and shift between various tabs to work and communicate seamlessly.

While numerous intranet tools are available on the market, it is not easy (nor advisable) to choose one without understanding your business needs and employees’ requirements. Intranets are available as a point solution or a platform solution. Point solution refers to the ones that pre-made intranet tools that can be deployed for general use and fit any kind of business. However, to maximize benefit and make your investments worth it, it is advisable to choose platform solutions, which are custom-built, more flexible, and scalable digital solutions called Digital Experience Platform (DXP) and align with your specific business needs.

How DXPs Foster Employee Engagement

Companies around the world have been rapidly adapting to the use of DXPs that builds and strengthens employee engagement and productivity by developing an employee-first work culture. Let’s read ahead to know about the capabilities and possibilities provided by DXPs to the organizations.

• Effective Collaboration

With an integrated DXP, interdepartmental collaboration and employee engagement can be heightened. It even helps your workers gain better insights into the ongoing projects and development in the company, enabling them to feel more included.

• Enhanced Communication

By providing employees with what they need, you will reap the rewards you seek. Today digital media and social networking have become a predominant element of people’s lives. Leveraging DXP to build and provide a networking platform for your employees can help them socialize, engage, and grow holistically. Workers can raise their voices, share their thoughts, and interact and connect with their colleagues. An example of one such DXP platform is Facebook’s Workplace.

• Synchronized Experience

With employees spending a lot of time on the digital screen, making their work interactive and wholesome is imperative. Using DXP, companies can provide synchronized and seamless web and mobile apps to employees for managing their tasks and keeping track of their progress. Moreover, DXP can ease the burden of the workforce by automating many operational tasks. End Result? Businesses will be able to supercharge their employees and engage them for better growth.

• Efficient Work

There is no better way to automate various operational tasks and ad hoc engagement decisions than a DXP. There are many daily works that employees can efficiently perform using a DXP, such as streamlining their tasks and managing the content. This frees them from repetitive and time-consuming tasks and allows them to focus more on other core works, which are crucial for the company’s growth.

Examples of Companies Driving Employee Engagement

1. Beierholm - Providing better engagement and daily tools

Beierholm, a Danish accounting firm, wanted to upgrade its decade-old intranet platform. With a vision to provide a modern web experience to its employees for better engagement, the company crafted an intranet that was more flexible, responsive, and personalized to each employee based on their roles and job title. Not only was the company able to provide its employees with access to the latest news, information, and updates in a better way, but it also successfully integrated a variety of tools to improve their productivity, focus, and engagement. This improved intranet acted as a comprehensive platform for in-house communication, a central repository for various documents, and helped in creating new modules easily and faster.

2. Adobe - Driving immense employee satisfaction

Using its award-winning intranet platform, Inside Adobe, Adobe sought to encourage its 20000+ employees to have better internal communication across various channels, including web, mobile, email, and digital displays. Using this, Adobe drove 94% employee satisfaction by providing personalized experiences. This platform allowed employees to publish a range of content as per the brand guidelines and even provided thorough insight into how workers are engaging with the content so that company can create relevant communication content in the future.

3. HERE Technologies - Deepening employee engagement and satisfaction

We at QED42 partnered with HERE Technologies to build a system that would help elevate their employee experience. An intuitive and usable KMS system - Knowledge Junction Portal - was created as a content hub for employees to find relevant information about customers, products, and programs. Moreover, a quiz module - Process Knowledge Test - along with a performance reporting system was developed to enable admins to assess the skills and knowledge of the employees. Delivering a better, interactive, and simple UI/UX was also a part of enhancing employee engagement. Consequently, the page load speed improved by 87.5%.

Conclusion

Having an ecosystem of engaged employees is crucial for a company’s workplace and therefore choosing collaboration tools that fit the need of all is a must. With QED42’s custom-built and personalized Digital Experience Platforms, you can help your employees become self-sufficient and highly productive. In addition to this, implementing overarching strategies with outstanding leadership will help catalyze your efforts to engage the employees.

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